Social media is a powerful way to connect with audiences that were once untapped. With the unprecedented global use of this powerful tool, there’s never been a better time to find and connect with audiences to help boost your business. Here are five simple and effective steps to increase your web traffic through harnessing the power of social media.
Promote your content
Sharing website content on your social media channels is almost a must at this point. Every time you post something new to a blog, share it on social media. Along with this, you can repurpose older blog posts by asking your audience questions relevant to the post or quoting different parts of the article, linking back to your website.
Make content shareable
When viewers are able to share with a simple click of a button, they are more likely to spread your content. Encourage visitors to your website to like and share your articles by using an embedded social sharing tool. Some of these tools show the number of shares earned by each post, which could work in your favor since many viewers measure the social influence of a blog by the number of shares it gets. This translates to building increased trust and authority with your audience.
Share visual content
When users are scrolling through their phones, the best type of content to stop them in their tracks is visual content. It’s the virtual worm at the end of the hook. Social studies show that visual content is 40 times more likely to get shared than other types of content. Adding infographics, GIFs, videos, and photos to your posts increases the chance viewers will stop and take a look at your website content.
Make sure your social profiles are complete
This one may seem a no brainer, but it’s the first thing viewers see when clicking onto your page. Whether it’s your Facebook About section, your Instagram or Twitter bio, or LinkedIn page, your profile is what links your business to your website. A quick and simple action step is to make sure that there is a link to your website on each of your social media profiles.
Use paid social promotions
If you’re struggling to drive traffic to your website, an ad campaign may be worth your marketing dollars. Use a specific call-to-action in your copy and make sure your links are relevant to your target audience. When done correctly, Facebook ads can be a great source of referral traffic for your website.