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How To Build An Effective Social Content Plan

To plan or not to plan, that is not a question in the social world. Creating a social content plan is an absolute must if you want to establish your brand as reliable, authoritative and authentic. Your social channels should regularly deliver high-quality content, establish trust, and create actions taken by your audience. But to do this, you must have …

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How to Increase Web Traffic via Social Media

Social media is a powerful way to connect with audiences that were once untapped. With the unprecedented global use of this powerful tool, there’s never been a better time to find and connect with audiences to help boost your business. Here are five simple and effective steps to increase your web traffic through harnessing the power of social media. Promote …

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Facebook Reviews: The Good, The Bad and Our Top Tips

Satisfied customers are music to our marketing ears. Positive Facebook reviews have the power to improve brand image, drive sales, and create brand loyalty. Negative reviews can be an opportunity for brands to showcase their customer service proficiency. Basically, reviews can make or break a brand’s public image, so this is one part of your marketing strategy you don’t want …

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The Social Value of Planned vs. Real-time Content

The evolution of social media has brought us two types of content: planned, curated content, and in the moment, real-time content. One is not necessarily better than the other, but both are equally important to integrate into your content marketing strategy. Here, we will sort out the difference between these valuable types of content and show you how crucial they …

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5 Ways to Handle Negative Social Comments

Social media offers brands an unprecedented opportunity to communicate directly with clients and customers. This is instrumental in forging brand loyalty, fostering trust, and exemplifying a superior customer experience. But sometimes things go wrong. Negative comments on social media can be the chink in your marketing armor, no matter how seamless your strategy is. So how should you handle negative …

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When Twitter Works for Brands

Today’s social media audiences demand brands be accessible, authentic and entertaining. Twitter’s primary purpose is to connect people while allowing them to share their thoughts with a global audience. Tapping into Twitter’s audience of 330 million monthly active users may seem like a daunting feat, but with the right strategy, voice and personality, your brand can leverage this platform to …

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Instagram and Facebook Content: What’s the Difference?

The most popular social networks among marketers, Facebook and Instagram both provide abundant branding opportunities in a visual and engaging way, but different tactics must be employed for each platform. Most brands publish the same content to both channels, but the reality is, different channels require different content strategies. With Facebook’s hefty two billion monthly active users and Instagram’s one …

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Top Tips for Live Video Streaming

Live streaming is a powerful way to showcase the human side of your brand.  The biggest challenge of live streaming is, well, the live factor. From preparation to fruition, there’s a lot to get right. If you’re able to pull it off, the social payoff is well worth the effort. Here are six top tips to get you successfully streaming. …

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Monitoring Social Platforms: What Brands Need to Know

So, you’ve established a social media presence. Now the real work begins. Not only do you need to curate and create high quality content on a regular basis, you also need to monitor what your audience has to say in response to that content. Brands must be well versed in opening up productive dialogue with audiences. Here’s how. Benefits of …

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CEO Thought Leadership on Social Media

A recent study reports that 61 percent of CEOs don’t have a social media presence in spite of audience’s demands for increased human connection. For CEOs who are on the fence about social media, allow us to introduce you to thought leadership: a valuable way to position yourself as an expert in your field, therefore humanizing your brand. As a …