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Choosing the Right Social Platform for your Target Audience

Social media is undoubtedly one of the most effective marketing tools at a brand’s disposal, but each social platform has a different demographic and designed use that businesses need to be aware of. To get the best return on investment, you’ll want to ensure your content strategy and user base match the platform, as a different strategy is required for …

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Top Tips for Gaining Organic Facebook Reach: Creating the Right Kind of Content

When it comes to reaching audiences organically, content is king. Coming up with a fresh mix of post formats in the form of video, links, images, and live videos, will give your audience ample opportunity for the coveted meaningful interaction. Be sure to include these powerful post formats to help you increase your organic reach. Video: Best Practices Video is …

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Three Tips for an Ad Campaign Strategy

It’s no secret that consumers are relying more and more on brand’s social media presence these days. Ad campaigns possess the power to elevate your brand to the next level, but there are a few things you must flesh out before getting started. Here are three tips to put you on the road to an effective ad campaign strategy. Establish …

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Top 5 Social Metrics That Matter

Behind every great marketing strategy is an equally great data strategy. For every goal you create for social media, there needs to be a corresponding metric to verify your strategy is on target. The best way to determine your social success is through keeping close track of key metrics. We’ve compiled the fundamental five metrics that matter here: Engagement As …

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End to End Social Media

Getting social media right is not a walk in the park. It’s easy to get lost in the changing algorithms, paid advertisements, and updating of terms of service, not to mention the content creation, monitoring, and metrics that are a daily necessity. That’s where we come in. With a decade of experience managing social media, BallywhoSocial provides an experienced team …

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Social Media ROI

How do brands benefit from social media in real and useful ways? When it comes to your ROI on social media, the value is not always calculated in dollars, as follower growth, brand awareness, and customer engagement are all elements of a successful brand — all of which have the potential to grow exponentially through investment in your social media …

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Top Tips for Gaining Organic Facebook Reach: Knowing Your Priorities

While Facebook remains the number one platform for marketers and consumers, their elusive algorithm can be hard to keep up with for brands. Even so, one of the most lucrative ways to make headway in your social media marketing plan is by using the algorithm to your advantage by gaining organic reach. What content does Facebook prioritize? In a nutshell, …

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Content Best Practices for Instagram Stories vs. Instagram Feed

Instagram video is making brands more accessible than ever before. When it comes to content strategy, there are subtle differences in posting etiquette between Instagram Stories and Instagram Feed content.  We’ve broken down the differences for you here. Instagram Feed The Instagram feed refers to your main profile page. The photos and videos posted there are on your profile page …

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Graphic Design for Paid Social Media: What to Know

When it comes to getting your paid ads out into the world, there are some guidelines to go by that will make the difference between a “great post” and “spam.” Thanks to the ever-evolving Facebook ad policies, it can be hard to keep current on best practices. We’ve done the work for you and compiled some basic rules to follow …

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Social Media Content Shortcuts

A big challenge in creating a smart social media strategy is coming up with an extensive library of content over time. And when we say content, we don’t mean just any content. We mean content that gets engagement from audiences, content that builds your brand, and content that delivers your message on a consistent, reliable basis. Just how is this …